LEVR — Investor Overview (R5)

The right way. Every day.

Why now

What AI did to coding, it's about to do to marketing.

Coding

2023 — code was sloppy.
2026 — Cursor sold for about $60 billion.
Not one winner here — there were many.

Marketing

AI made everyone a code writer. Next, it makes everyone a marketer.

The shift

The pillars we grew up on — Adobe, Figma, Webflow — are being displaced by a wave of new, AI-first marketing tools.

What it is

The marketing team of your dreams at everybody's fingertips.

With taste built in.

CMO

The best chief marketing officer in the world.

CCO

The best chief creative officer in the world.

CSO

The best chief strategy officer in the world.

+

And all the builders beneath them.

One person now does the work of 50 marketers.

Where it's headed

Every marketing tool will change. Be the one they all read from.

Not a tool — a reference every tool reads from. Everything comes out on-brand, no matter who's working or what they're using.

A reference, not a tool

Not a tool — a reference every tool reads from. Everything comes out on-brand, no matter who's working or what they're using.

Lives in your tools

Lives in your tools — inside the software you already use — and on your devices. Talk to it, question it, improve it from wherever you are.

Already live: Walk-and-Talk

Already live. From your phone, have a full conversation in plain language — and bring your whole team in from anywhere.

Proven in market

What McKinsey takes months for,
we deliver in a day.

01

A real study of 100 companies in your market.

02

Every claim tested against the market and the customer.

03

Delivered in a single day — not months.

We're doing this today — for brands in many locations, pre-revenue startups, holding companies, private equity, and consumer brands.

See our latest study ↗

How it works

Tested, proven, and built live in the room with your whole team.

DAY 1

In the room

Your strategy — tested, proven, and built live with your whole team.

48 HOURS

100+ branded assets

More than 100 finished pieces of work, ready to go.

END OF WEEK

Active everywhere

Active everywhere you reach customers.

We prove your leverage with you — because a vision is captured best in full context, challenged and answered in real time.

Use it your way

It works with the tools your team already uses.

It makes new work every week. You approve and deploy.

See how the loops work ↗

Plug in ChatGPT or Claude. They read your reference, so everyone builds on-brand.

Onboarding: before & after ↗

Wherever you are, on your devices — anyone on your team can talk to it about the brand.

Why it lasts

The one you never want to unplug.

The more it's used, the more you trust it — and the more of your team uses it, until it's wired into every corner.

One compounding source — all your people, contacts, and vendors building from the same brand.

Who it's for + savings

Our best customer saves money by buying us.

One master brand, many locations. With our initial scope at ETS, we cut their agency spend — over $1.6M/yr — in half.

ETS

Agency spend cut in half

Over $1.6M/yr in agency spend — cut in half, with control kept in-house.

SGA

One group · 260 dental offices

Stands to save the same way: switch to LEVR, do more with less.

HAYAT

One pharmacy group · 18 locations

Same brand — but very different services at each location.

We give each location its own smaller brand, all tied back to the main brand.

The market

Coding was worth ~$1T and made a $60B Cursor. Marketing is bigger.

$1.78T

TAM · total marketing spend (global)

~$10–16B

SAM · US multi-location content & creative deployment

First

We focus on this wedge first

Inconsistent creative and content is creating the greatest criticism — and that's exactly what we solve.

The model

Less than a consultant's report to build. Less than an employee to run.

The entire initial build costs less than most consultants charge for a single report. Running it everywhere costs less than a single employee.

$35,000build

One-time
Two days

Run tier	Main brand	Per location	Harness / seat
Turn it on	$1,500/mo	$1.5K setup + $500/mo	+$300
Loops	$5,000/mo	$800/mo	+$300

The channel

We grow through a channel that's under fire from AI.

We don't grow with a sales team — we grow through agencies as resellers. They already have the client relationships and they're great at the room. They become facilitators. One agency = many facilitators (we've seen 2–3 each).

01 — They have the clients

Agencies already own the client relationships
Great at the 3-hour session
Keep the year-long relationship

02 — Why now

They know their business dies without an AI brain
Participate with no technical investment
Bring their own clients and become facilitators

03 — The upside · KPI

Each facilitator can earn $500K+ in year one. The KPI is simple: facilitators in the field.

See the 3-year earnings ↗

Traction

Proven and profitable.

Customers refer customers. Facilitators recruit facilitators.

8 OF 12 CLIENTS

6 OF 10 FACILITATORS · 3 IN TRAINING

Client

Phase 1 · The Test

Phase 2 · Knowledge Base

Phase 3 · Deployed

SGA Dental

scaling

ETS Performance

AEIR

Rally Ventures

Slingshot

Hyatt Group

Sport Ledger

Plant Up

new

Primo

new

The ask

About $3M to pour fuel on a fire that's already lit.

~$3M

Rally leading (~$2.5M) + $0.5–1M more

Profitable

today — capital makes us faster, not a bet

Use of funds

90 days into engineering + facilitator training, then open the channel.
An engineering team building the greatest reference of record for modern brands.

Why now

Both loops turning

Customers refer customers. Facilitators recruit facilitators. We invest to stay at the front.

Conservative 3-year plan — table dropping in

You don't have to be the biggest company in the market to shift it. You only have to be the change the market has been waiting for.”

Lever — the book

Appendix — Team

Operators who have built and scaled this before.

Chad Hancock

Founder & CEO

~20 years uncovering hidden advantage across 100+ businesses — consumer, B2B software, hard goods, manufacturing. Built The Outsider Advantage™; author of the forthcoming book.

Chase Bowers

CTO · Co-Product

Built and scaled Dropified, a $20M SaaS company. Specialist in brand consistency across distributed, multi-location organizations — exactly what LEVR solves at scale.

Jeff Hinck

Co-Founder · MD, Rally Ventures

30-yr entrepreneur/investor; co-founded Rally Ventures. 10+ companies, $1B+ in returns (SoFi, Figure, BroadSoft, Compellent, SportsEngine). JD, Harvard Law.

Justin Kaufenberg